Website Optimization + E=Commerce Management | Building Community
I’m tremendously lucky to work with a diverse group of photography clients, but my marketing strategy clientele is decidedly “small-batch”. I work with a lean assortment of brands to amplify their creative and marketing needs. By limiting my number of clients, I’m able to offer a boutique, custom-tailored approach to building relationships within the digital space as well as face-to-face. Consider me an extension of the marketing arm.
The process of content strategy and digital marketing is fluid and dynamic, so lists of tasks performed aren’t necessarily the answer to the questions you might have. But with that being said, here’s a rough rundown of what I offer.
Brand Strategy
Market Research
Branding Core Concepts
Brand Dev
Brand & Consumer Personas
Collateral Dev
Content Strategy
Audit & Analysis
Persona Research
Content & Copy optimization
Authentic “Influencer” Search & Acquisition
User Generated Content growth
Co-brand partnerships
Authentic/Grassroots content planning
Social Strategy + Management
Audit & Analysis
Content planning & scheduling
Copywriting
Thoughtful & informative communication with audiences
Community Building
Metrics analysis & optimization
Fundamentally these are just a bunch of words. The meat of all of this is in the collaborative work to be done. The people in the brand are the ones who know what’s needed to succeed; I’m here to help facilitate those goals. So, let’s find out if we’re a good fit! Give me a call at 843.422.3354 or email me at lawson@saltandstonedigital.com.